Good Agile Practices make UX and Dev Best Friends

I often hear UX and Dev teams vent about how hard it is to integrate UX into agile software development. And I get it. But honestly, I don’t think this challenge is about agile itself—it’s about how we apply it.

Agile was created by developers, so yes, it’s pretty dev-centric. But that doesn’t mean its principles don’t apply to other kinds of collaborative work. In fact, our design teams find agile practices super helpful.